Practical Marketing for Museums

To enable participants to understand the scope and role of marketing for museums and heritage centres, to plan marketing which meets their needs and budgets and to measure its effectiveness. The course is aimed at trustees, staff and volunteers.

.         Introduction: What is marketing and why bother?

·         How to plan your marketing

·         Marketing methods

·         Marketing for free

·         Exercise: Marketing for your organisation

·         Did it work? The importance of evaluation

·         Summary and discussion

Tutor:

Estelle Quick, Highland Museum Services

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