Friends and Fundraising

Course Outline

•    Planning: a strategic, sometimes tactical approach – how to include FR and PR opportunities in every stage of your Forward Plan & how ensuring community engagement and involvement generates support.
• Accessing Prospective Funders and Benefactors – directories & sources of information; traditional and unusual (from SMC Small Grants & Awards for All to Funder Finder & The Times Rich List).
• Cultivating Prospects – Events vs Form Filling & unsolicited applications, how to get the balance right; Trusts and Foundations & Individual givers.
• The ideal prospecting letter: asking for what you want – how to say everything you need about your organisation, your project, your previous success, your budget and why you need support on just 2 sides of A4.
• Assessing forms – How to give the assessors what they are looking for.
• Building Friendships – How to get the most from ‘Friends and Associates’; recognising the benefits of ‘in kind’ giving and volunteer ownership and involvement in all your projects; maximising planned giving.
• Accessing the media – directories and sources; cultivating local & national contacts; varieties of media, incl. the importance of digital media.
• Identifying the extraordinary in everyday – how to maximise your profile and gain free publicity by recognising the story potential in all your activities; planning ahead; recording events and activities – being your own journalist.
• Writing Press Releases.
• Blog it! – digital newsletters a chance to involve the wider community; get instant feedback and widen your audience.

Tutor:

Cait McCullagh

User Comments:

0 Comments

Leave a Comment
Name (required)
Email Address (never displayed)
Please type the following numbers for security
Enter a message
(all comments are moderated - your submission will be posted on approval.)