The Audience Development Capacity Building (ADCB) project

The Audience Development Capacity Building (ADCB) project, funded by Scottish Arts Council and Highland 2007, will run from August 2006 and throughout Highland 2007, to help arts and heritage venues, event promoters and festivals, to capitalise on the increased interest in the region's culture during the festival year, and to build their audiences.

It is recognised that the type of marketing training, resources and assistance that is appropriate will differ depending on the nature of the event promoter. For instance, a large-scale, core-funded arts venue with Box Office will have very different requirements to a small-scale voluntary festival organiser.

Therefore, for the purposes of the ADCB project, arts and heritage promoters will be divided into four main groupings, with each group receiving a tailored menu of audience development training and practical tools to suit their needs.

Learn more about this project  by visiting the ADCB site or by contacting Marcus Wilson, HI-Arts' Audience Development Coordinator, on 0131 208 3004 or email audiences#OBFAT#hi-arts#OBFDOT#co#OBFDOT#uk .